RTA Business’ Top Five Tips For Effective Market Research

Market research is the lynchpin any successful business is based on, but it’s hard to know where to start when crafting an effective market research strategy. That’s why this week, RTABusiness Consultants thought we’d list for you these top five tips for effective market research.

You need to know your customer if you ever hope to sell your business. Not only is it the best way to actually make money (and show a buyer that your business will bump up their bottom line), but it also shows your buyer who they can target once they buy your business.

A buyer will want to know who your target consumer is, there’s no two ways about it. If you can’t show them that, they will walk away. So what do you need to know to cobble together an effective market research strategy?

A Few Tips from RTA Business

1) Be Broad: Use every avenue available to you – the more information you get, the clearer the picture of your target consumer will be. Use social media sites liberally to gather market data, as they have the capability to reach millions of people with minimal cost.

2) Open Ended Questions: Whenever you question potential consumers, do so by using open ended questions. This allows them to provide the accurate information you need to correctly identify your target market. Close ended questions often lead to gaps in information.

3) Embrace Convenience: Consumers tend to avoid answering market research surveys simply because they see it as a waste of their time, so make it convenient for them. An increasingly popular tactic is to approach consumers by smartphone, as in the modern world, smartphones are practically glued to people’s hands.

4) Political Correctness. Market research efforts have a nasty habit of offending people if questions are framed with language deemed unacceptable. This damages your overall brand. Always be conscientious of how consumers may react to market research methods.

5) Persistence Pays: Again, you’re probably not going to entice a consumer to contribute to your market research efforts on the first try, but you might on the second. Be persistent and they’ll contribute just to get rid of you!

Can You Predict a Financial Crash?

A key component in selling your business is deciding when the right time to do so is. This means you need to know when the economic climate is right to sell. Saying this, is it possible to predict a financial crash?

The 2008 financial crash was devastating; markets plunged, companies went bust, loans were called in. It’s a nightmare that we’re only now just recovering from, and most people didn’t really see it coming. It was pretty bad for business acquisition.

This was simply because nobody wanted to buy a business after the crash; everybody knew a recession was coming and that it would do them more harm than good to buy a business at that point. This is why it’s useful to be able to predict a financial crash; if you don’t then you might leave it too late to sell.

So is it possible to predict a financial crash? Not really; there are too many variables and too many opinions out there that could lead you to make a fatal misstep. However there are several steps that you can take to make yourself aware of trends that could lead to a financial crash.

To begin with, you have to keep track of markets. Obviously, the world’s economy depends on the markets. When we talk about a crash we talk about the markets crashing, so when they do, if you don’t know about it you’re going to be caught off guard, which could disadvantage you in a number of ways.

It’s also essential that you keep track of current affairs. What’s happening in the world effects market prices. For example, the current Ukraine crisis is affecting Russian stocks. Therefore if you have business dealings with Russian companies, it could affect your profit margins. It’s useful to know what the ramifications of current affairs may be ahead of time so that you can act to limit the damage.

It’s also useful to keep market bubble and bursts- when a product saturates the market and ends up losing value - in mind. Take the tech boom early last decade as an example. So many people were buying into tech that it flooded the market, no one needed it anymore and it lost value almost overnight. If you trade in a product that is part of a bubble market trend, keep track of when that bubble might burst.

At RTA Business we realise that predicting financial crashes is an inexact science at best, a nightmare at worst. However it is possible to at least recognise common trends that may lead to a market crash; it’s all about keeping yourself informed; a key principle in any business model.

What Should You Look For in an Employee?

A business is nothing without the employees on its payroll; it sinks or swims due to the people who engage in running said business. This is why it’s essential to have the best possible team running your business. So what should you be looking for in your potential employees?

When you interview for a new position it can feel as though you’re lost in a sea of applications. You’ve sifted through the CV’s and weeded out everybody who’s made a spelling mistake or obviously lied about their experience, and you’re left with a talented crop of interviewees.

With more people than ever trained to degree level or equivalent, you have a whole host of potential employees to pick from. You don’t know where to start, but you know you have to get it right if this employee is going to be an asset to your business.

This is why you should be looking for personality traits. You know what experience the applicant has, however you can only assess whether their personality will be a good fit for your company face-to-face. So what personality traits should you be looking for?

The first is obviously intelligence; however this intelligence should be tempered with common sense. You need an intelligent employee to handle the work, but with the common sense to recognise when they should take things on their own initiative.

Measure this by talking about current affairs and seeing what insights they provide. This not only allows you to measure their intelligence but their understanding of the way in which the world we live works; therefore you get a fair measure of their common sense too.

Another key trait is ambition. Ambition may eventually prompt that employee to leave your company, but it will drive them to do the best job they can whilst with you. Measure this by asking them about their future ambitions. It’s also a great measure of honesty, as this is a notoriously difficult interview question and those with less integrity are more likely to deceive.

Kindness is another personality trait that you need in an employee.  It may seem an odd one in business, but it works in relation to office dynamics. This person is going to be in your office all day, every day, and if they’re the confrontational sort, it will have an effect on office harmony; which will in turn drive down office productivity.

The interview process is one of the toughest parts of owning your own business; however it’s also essential to growing your own business and attracting buyer. At RTA Business we really do know that any company is the sum of its parts, or in this case, employees.