Here
at RTA Business Consultants, we understand how important it is for companies
aiming to sell goods and services to have a strong sales strategy in place. As
the UK’s most successful privately owned business agency, we thought we’d bring
you a few top tips to make the most of your sales plan.
·
First
of all, planning is key. Start by mapping your client journey. If you can tap
into the process of buying your product, you will be able to iron out any
needless creases. Focus on both pre and post-sale processes, paying careful
attention to how a customer might feel at each point.
·
Write
down all the ways in which you can reduce cost and increase satisfaction. While
you shouldn’t sacrifice your profit margin, a lower price usually means a
happier customer. You don’t want to give them a reason to look at what your
competitors have to offer.
·
When
your sales process is in place, it’s time to think about marketing. What’s your
unique selling point? How can you attract your target customers? It’s best to
invest as much time as possible into your marketing plan as it is this that
will (hopefully!) attract your ideal customers.
·
Be
careful in assigning resources and be sure to monitor these processes on an
ongoing basis. This may involve regular sales meetings or team briefing
sessions to ensure everyone is up to date with the project and its progression.
·
Involve
your whole team and have them complete regular records so you can stay ahead of
any changes in activity.
Successful
business practice doesn’t come over night, but with careful planning and
monitoring, and a confident, committed team, sales growth will come!
